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Enprove CEO An Beazar: “I’ve learned to stop wasting my own time”

December 9, 2024 by
Agoria, Catherine Van Eeckhaute

“Success doesn’t require taking advantage of others,” says CEO An Beazar. This ethos, instilled by her father, shapes how she runs Enprove, an energy audit firm committed to sustainable and ethical growth. Scaling a company while also staying true to these principles is challenging, however. An knew she needed new strategies – which is exactly what she found in the Scaleup Flanders Masterclass.


From vision to innovation

Growing up in a tech-entrepreneurial family, An watched her father and uncle run a software company for the food industry. In 2010, this experience gave her the confidence to found Enprove. The company started from a simple, yet ambitious vision: leveraging data to combat climate change.  “Looking back, it’s crazy how little I hesitated,” she says.


In 2014, the company launched Enelyzer, proprietary software designed to detect energy inefficiencies at large industrial companies and offers advice for improvement. “Performing a classic audit is like taking a photograph: you only get a limited view,” An explains. “Thanks to the automated data flow from Enelyzer, we can make that picture come alive.”


Enprove by the numbers


Year founded: 2010

Year Enelyzer Launched: 2014


250+
Clients
40%
Energy savings clients can expect
€925.000
Turnover in 2023


Strike while the iron is hot

With ecological regulations tightening and technology becoming more affordable, Enprove found itself well-positioned for further growth. “I always believed in the potential of energy audits. And when regulations like the Green Deal emerged, that belief was validated.”


To seize the opportunity to scale-up Enprove, An – an avid reader – first turned to books. “I quickly learned that no upscaling story is ever the same, which led me to seek a more structured approach. That’s when the Scale-up Flanders Masterclass appeared on my radar.”


For An, and for Enprove, the key challenge now is scaling without excessively expanding the team. “The knowledge of our auditors is irreplaceable,” she explains. “But if we want to grow internationally without lowering the quality of our service, we need to integrate that expertise into our software."


“I quickly learned that no upscaling story is ever the same. That’s why I needed a more structured approach.”

- An Beazar, CEO at Enprove


From theory to practice

An discovered three key areas of transformation through the Masterclass, each delivered by industry experts who brought real-world experience to the table.


1. Strategic product development

"The product management session revolutionized how we approach innovation," An explains. Led by a veteran product leader, the session introduced systematic ways to gather and act on user feedback. "We were investing time developing features without knowing if our users even wanted them. Now, we've integrated feedback mechanisms directly into Enelyzer, giving us clear direction for our expansion plans." The result? More focused development and higher user satisfaction.


2. Sales process optimization

A major challenge for many founders is removing themselves as bottlenecks in their business. "Like many peers in the Masterclass, I was too deeply involved in day-to-day sales," An admits. "The sales session gave us a blueprint for change." Enprove has since implemented structured sales processes and hired specialized staff, allowing An to focus on strategy. "Now, we're targeting an increase in our sales success rate from 40% to 70%."


3. Marketing & financial strategy

The practical focus of the Masterclass stood out to An. "We learned from people who live and breathe these topics. A marketing agency leader shared real campaign strategies, while a financial advisor helped us rethink our pricing structure." These sessions provided insights, helping Enprove prepare for international expansion.


"The Masterclass doesn't just teach theory - it provides actionable frameworks you can implement immediately. Each session gave us tools we could use the very next day."

- An Beazar, CEO at Enprove


A community of master-upscalers

Beyond formal sessions, the Masterclass also provided an invaluable sense of community. “We weren’t competitors, we were peers,” An says. Conversations before and after sessions, and during the breaks led her to rethink her goals, like increasing the sales success rate from 40% to 70% mentioned before. “It’s about learning from others facing the same journey.”


Reflecting on her experience, An highly recommends the program. “I’ve learned to stop wasting my own time. I get to the point faster. As a result, we’ve refined our model and are now ready to scale, both in Belgium and beyond.”


“I’ve learned to stop wasting my own time. I get to the point faster.”

- An Beazar, CEO at Enprove



Ready to take your tech company to the next level? Get practical advice, connect with fellow founders, and learn from the best:  

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