Agenda

13:00 - 13:30 | Welcome

• Meet the participants
• We will start as soon as everyone arrives, but no later than 13:30.

13:30 - 14:00 | Understanding Value and Customer Segmentation

• What is value, and how do you determine it for your customers?
• Identifying and analyzing different customer segments
• How different segments assign value to your offerings, with a focus on digital and sustainability sectors

14:00 - 15:00 | Pricing Models, Metrics, and Modalities

• Overview of various pricing techniques (e.g., cost-based pricing, value-based pricing, and competition-based pricing)
• Overview of different pricing models
• How to find the right metric
• Modalities as a feature

15:00 - 15:15 | Break

15:15 - 16:00 | Let’s Make It Real

• Analysis of a real-world example of successful pricing
• Exercise: Applying the learned techniques to your own digital products/services and sustainability-focused offerings

16:00 - 16:30 | Case Study and Group Discussion

• Group discussion: Lessons learned from the case study and application to your own business, especially in digital and sustainability domains

16:30 - 17:00 | Q&A and Wrap-Up

• Answering participant questions
• Summarizing key takeaways
• Next steps and how to implement these strategies in practice

17:00 | End of Workshop

Follow-up Sessions

1 Week Later | Follow-up Session (1 hour) online

• Brief recap of the workshop content
• Participants share their initial experiences with implementing the new pricing techniques
• Address individual questions and provide personalized guidance
• Discuss any challenges and brainstorm solutions
• Recommendations for further steps and optimization of pricing strategies, with an emphasis on digital and sustainability sectors

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